Metaverse: what business potential beyond the buzz?

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It’s hard to escape it! The metaverse is the new hot topic in high-tech circles, among analysts, the media and young consumers bred on 3D and science fiction and looking for even greater thrills.

Retailers, major brands and even cities are experimenting and investing in this parallel universe in search of new marketing and commercial opportunities.

Once the metaverse becomes part of a hybrid day-to-day, the B2B sector will be able to develop myriad new opportunities offered by technology at scale.

To each their own metaverse ?

Philippe Kerignard, Head of Innovation, Architecture & Data Management at Bouygues Telecom, stresses that there is not one metaverse but several.

Corporate/collaborative metaverses. This category consists of remote meeting tools based on virtual reality with 3D, known as “augmented collaborative work”. Examples: Microsoft Mesh and Facebook Horizon Workrooms.

The metaverse in industry/education. This category includes the BIM and the digital twin, which we present in this File and which are applied in particular in industry and service buildings.

Consumer metaverse are those that are currently gaining the most traction, as they incorporate new technologies that have become mature: NFTs, cryptocurrency, blockchain, to name but a few.

Philippe Kerignard

Head of Innovation, Architecture & Data Management at Bouygues Telecom.

Bouygues Energies & Services enhances training with virtual reality

The virtual reality (VR) headset, which can be infinitely customised, immerses the trainee in an interactive simulation and enhances learning. As well as the theoretical training, this solution improves the quality of training with a view to reducing workplace accidents.

Explanations: virtual reality allows the trainee to be put in a realistic situation – they interact in real time with their environment – while eliminating any risk or danger. A first module has already been developed on training for electrical accreditation. This virtual reality device can also be used in 15-minute safety sessions to illustrate real use cases or as a reminder of good practice following a near miss. Bouygues Energies & Services also offers it as a training module for industrial customers.

Because of its ability to deploy very high-speed infrastructures or infrastructure or data centers, for example, which are essential to for the development of these universes, and its concern to decarbonize these solutions, Bouygues Energies & Services will probably have a role to play: it will have to offer customers new, more collaborative modes of engineering, prototyping and evaluation that are more collaborative, immersive and sustainable.

« Bouygues Energies & Services’ ability to model and simulate digital real estate, regional and industrial environments using BIM, digital twins and artificial intelligence gives us a competitive advantage in supporting wide-scale digital transformation »

Pierre Vanstoflegatte
Managing Director of the Energy & Services division and Chairman of Bouygues Energies & Services

Photo: ©Adria Garcia Sarceda

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